Xiaomi’s New CC Series Announced, Means Chic and Cool

There is no actual phone announcement as we thought yesterday!

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Xiaomi today announced its new ‘CC’ series for the smartphones. Ever since alleged Xiaomi CC9e leaks popping up on the internet, people are waiting for its official launch. Yesterday, we went through Xiaomi’s CEO Lei Jun’s official statement for the new smartphone series announcement. However, to be clear, it is just a series announcement rather than any new smartphone.

CEO Lei Jun took his official Weibo handle for this announcement. Well, I personally think its because of the dual brand strategy. As we know, Redmi is now a spin-off brand of Xiaomi. It was separated back in January before the launch of Redmi Note 7 in China.

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Of course, the first handset will be launched as the CC9 where the number in CC9 moniker stands for the age of the company – 9 years. This is not the first time though. If you remember, to celebrate the 8th birthday, the company skipped Mi 7 and jumped to Mi 8. Xiaomi CC smartphones will be the third-brand from this Chinese electronics giant after Redmi and Mi. As announced by Xiaomi, the new series is targeted to the current youth fashion. That means the phone will be designed by the art students. So, to design the upcoming CC series phones, Xiaomi has made a team of Chic and Cool member from 90s.

“We are simple, good enough, sincere and direct, and are a good choice for all young people. Xiaomi CC, will be a trendy smartphone for young people around the world,” – Xiaomi.

Xiaomi believes the phone designs will be creative along with the colorful. However, it wouldn’t sport the impressive specifications as you would expect. The phone will follow the current color trends and technology.

If you have missed our previous article, Xiaomi is working in partnership with the Meitu. Meitu is Chinese smartphone manufacturing company as well as a selfie camera app developer named Meitu. So, the company’s partnership is rumored to bring its first smartphone under CC brand which most probably will have a flip camera system like Asus Zenfone 6.

Xiaomi CC9e Specifications from TENNA Listing

There is also a small specification sheet attached on TENNA website. A quick walkthrough, this device could pack Snapdragon 710 or 712 processor. If so, you can expect this phone to be cheaper than Redmi K20. Up front, there will be 6.39-inch AMOLED display with FHD+ resolution. You will see three configurations – 6GB/128GB, 8GB/128GB and 8GB/256GB.

The phone will house three cameras on the back – one of 48MP sensor paired with ultra-wide sensor and telephoto one. To power up everything there will be 4000 mAh battery with 18W fast charging support.

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